In a time where there is an app for everything, AI artificial intelligence integration within apps can help automate certain tasks, thus enhancing business productivity. Let us take a look at some arguments in favor of AI.

1. Deliver Personalized Content to Customers

One of the biggest advantages AI provides is the ability to sift through large quantities of data and make insightful conclusions based on the information extracted. Mobile apps have already been collecting such data for a long time in order to help developers detect issues and improve performance, but now with the help of AI, corporations can analyze app usage patterns as well. This allows them to derive predictions regarding customers’ behavior related to their products or services.

How exactly does this help? In order to stay ahead of the curve and to outperform competitors in this disruptive market space, delivering customized content to your users is one of the most important aspects, and that is where AI comes in. Armed with predictions about customers’ likes and dislikes, you can now streamline your offerings exactly according to customer needs and demands.

2. Build Trust and Improve Customer Retention

This is a direct consequence of the above point. By delivering customized app experiences to your users, you show that you are actively paying attention to them. This kind of personalization helps improve your brand’s image. It convinces them to keep engaging with your brand, ideally forever, which helps drive revenue as a result.

3. Improved Customer Support

As a business owner, there are probably hundreds of inquiries you need to respond to every day. Some of them are most likely internal. However, the majority are most likely from customers inquiring about everything from stock on a specific product, to your business’ hours of operation.

With AI-driven chatbots, customers no longer have to wait in the queue for getting solutions for their problems. What’s more, the bot can be programmed to self-evoke whenever it senses the customer is struggling with something inside the app. This will allow more users to get engaged to your

4. Explore New Ways of Interacting with Customers

One of the most popular applications that have risen for artificial intelligence is voice search. More and more users are using their voices to interact with user interfaces for getting their instant queries resolved. As of January 2020, there were an estimated three billion voice searches conducted per month.

One way you can use voice technology is through the integration of virtual assistants to allow users to activate certain features of your app. The convenience brought on by this hands-free way of interaction is what makes voice technology so appealing to consumers.

5. Ensuring Safety of Personal Data

With more people around the world getting access to the internet by the day, there is a tremendous amount of personal data being generated. Unfortunately, so is the number of hackers trying to obtain that data for malicious reasons. AI artificial intelligence allows for advanced authentication algorithms and biometrics to keep customer data safe from such malicious attacks and threats.


To sum it up, for any business that wants to stay relevant in today’s competitive business landscape, it is crucial to utilize artificial intelligence technology to stay ahead of the curve.


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